Four topics for HR departments.
A sender that speaks HR.
smahrt consulting is an SAP Gold Partner and HR service provider in Switzerland, covering strategy, software, consulting and outsourcing for HR. Akquire contacted HR departments for smahrt about exactly the tasks that get left on the table each week there, the move away from SAP ECC, employment references, absences and SUVA notifications.
- 23'122Emails, all in German
- 7'314Contacts with names, especially in HR, plus IT and finance
- 534Responses
- 4Topics, each with its own follow-up
Late summer 2025
HR departments do not buy because someone calls. They buy when a topic is pressing: an SAP deadline, a stack of employment references, an accident report that has to be with SUVA by tomorrow. smahrt wanted to talk to every HR department about the topic that was currently pressing there.
End of 2027
2027
the standard maintenance of SAP ECC ends. Every HR department on ECC has to decide beforehand how things will continue.
0 Days left, counted from today.
- Full CloudAll in SAP SuccessFactors
- Core HybridCore in the in-house system, talent in the cloud
- Talent HybridOnly the talent processes in the cloud
The three routes are named in the campaign’s second email: «Full Cloud, Core Hybrid or Talent Hybrid: have you already defined the right SAP HR IT strategy?»
Four topics. Eleven campaigns.
- 01SAP ECCThe move before maintenance ends in 2027805 contacts
- 02Employment referencesFrom a Word draft to an employment reference at the click of a button4'869 contacts
- 03Absences and SUVASickness and accident, without duplicate entry391 contacts
- 04LookalikesCompanies similar to smahrt's clients1'249 contacts
SAP ECC.
A deadline that affects every HR department using SAP.
Five subject lines. One date.
The text of the first email was created separately for each company. The subject line varied across five versions, all with the same deadline.
- End of maintenance for SAP ECC 2027
- End of maintenance for SAP ECC
- HR roadmap before the SAP deadline 2027
- ECC Migration
- SAP ECC ends in 2027
Guten Tag [Vorname]
Full Cloud, Core Hybrid oder Talent Hybrid: konntet ihr die richtige SAP HR-IT Strategie bereits definieren?
Als SAP Gold Partner stehen wir Dir dabei unverbindlich zur Seite.
Gerne bieten wir Dir eine kostenlose 45-minütige Erstberatung an.
Wir freuen uns auf den Austausch mit Dir.
Beste Grüsse
Smartlead, original.- Contacts
- 805
- emails
- 2'080
- Responses
- 22
- positive
- 3
For you: An appointment your customers already have in their calendar becomes a reason to speak with you.
Employment references.
The biggest topic: almost two thirds of all contacts.
First for the big players. Then for smaller HR teams.
First, HR departments that write their references in SAP, separated by HR, IT and finance. Later, a separate version for companies with 50 to 99 employees that still work with Word templates.
- The question every HR lead knowsDo you still prepare your employment references by hand using Word templates?
- References instead of claimsNamed smahrt clients already using it.
- A conclusion without pressure«If this ever becomes relevant for you, please feel free to get in touch any time.»
Hallo [Vorname]
Kurze Frage: erstellt ihr eure Arbeitszeugnisse bei [Firma] aktuell noch von Hand mit Word-Vorlagen?
Dieser Prozess lässt sich weitgehend automatisieren. Statt Formulierungen zusammenzusuchen, entsteht in wenigen Minuten ein sauberer, einheitlicher Entwurf, unabhängig von eurem ERP oder HR-System. Gerade in kleineren HR-Teams spart das spürbar Zeit.
Kunden wie der Kanton Aargau, der Flughafen Zürich und Rivella setzen es bereits ein.
Wäre ein kurzer, unverbindlicher Austausch dazu für dich interessant?
Freundliche Grüsse
- Contacts
- 4'869
- emails
- 16'373
- Responses
- 415
- positive
- 31
Seven campaigns combined, including the largest: 2'673 contacts, 312 replies, 23 positive.
For you: A product that every HR department needs gets the right email for each company size.
Absences.
Illness, accident, deadline: entered once instead of twice.
A topic, that comes up every week.
Three emails in seven days. The second describes the problem exactly as HR teams tell it themselves: captured twice, once internally and once for the insurer.
- Contacts
- 391
- emails
- 1'096
- Responses
- 30
- positive
- 2
Hallo [Vorname]
Kurzer Nachtrag. Im Tagesgeschäft werden Absenzen oft doppelt erfasst, einmal intern und einmal für die Versicherung. Dazu kommen Fristen, Nachfragen und fehlende Belege, das kostet Zeit und birgt Fehlerrisiko.
Genau hier setzt unsere Lösung an: Absenzen und SUVA-Meldungen entstehen strukturiert und nachvollziehbar auf Knopfdruck, direkt aus euren bestehenden Daten und ohne Systemwechsel. Wir arbeiten schweizweit mit Organisationen wie dem Kanton Aargau, dem Flughafen Zürich und Rivella zusammen.
Wenn es passt, zeige ich dir das an einem konkreten Beispiel. Wäre das interessant?
Freundliche Grüsse
For you: The problem in your buyers' words, then your solution.
Lookalikes.
Companies that look like smahrt's best customers.
Those who are similar, have similar concerns.
Akquire looked for companies in the same sector and size as smahrt's existing customers. Each email opened with a tailored sentence about the company and suggested a short demo.
- Contacts
- 1'249
- emails
- 3'573
- Responses
- 67
- positive
- 2
Hallo [Vorname]
Ich melde mich im Namen der smahrt consulting AG.
[Ein Satz, nur für diese Firma geschrieben]
Auf dieser Basis sind wir überzeugt, dass wir [Firma] dabei unterstützen können, zentrale HR-Prozesse rund um Arbeitszeugnisse und Mitarbeiterdokumentation zu automatisieren und den manuellen Aufwand deutlich zu reduzieren.
Hättest Du Interesse an einer kurzen 15-minütigen Demo, um zu sehen, wie das konkret aussehen kann?
Freundliche Grüsse
For you: New conversations with companies that are like your best customers, instead of a list sorted by postcode.
Result.
All eleven campaigns, as counted by Smartlead.
7'314 contacts. 534 replies.
- 23'122emails
- 7'314Contacts
- 534Replies, from 7,30 % of contacts
- 38positive responses
Figures from Smartlead, totalled by topic. «positiv» means marked as interested.
A lead at Akquire means exactly one thing: a positive reply from a verified decision maker in the target customer profile. No opens, no clicks, no list.
For you: One sender for multiple products, and each HR department only hears about the one it needs right now.
One topic after another.
Start with Akquire
Employment references in SAP, split by HR, IT and Finance
Lookalikes: companies like smahrt's best customers
SAP ECC: the 2027 end of maintenance as the trigger
Employment references for HR professionals and companies with 50 to 99 employees
Absences and SUVA reports
You sell to HR departments? We find the issue that is pressing right now.
For HR software, SAP partners and HR service providers: Tell us which tasks you take off HR departments' hands. At the strategy meeting, we bring an initial target audience and a sample email.
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