Office chairs from Switzerland · Benelux launch
EUR 100'000 revenue in 90 days. With a chair nobody knew in Benelux.
From no market presence to completed orders, around CHF 92'000.
TERGON makes ergonomic office chairs in Switzerland. In Belgium and the Netherlands, the brand was unknown. Akquire contacted companies in their language, in Christoph Hohl's name, with one offer: the chair on trial for four weeks, delivery and collection included.
- EUR 500'000Pipeline, around CHF 460'000
- 34Appointments in one month
- 70+Sales in the same month
- 3Major clients in the same month
Benelux, 2024
An office chair for EUR 679 is not bought on the back of an email, certainly not from a brand people do not know. So the question was not how to get meetings. It was how a company would trust an unknown Swiss brand enough to give it a try.
The offer.
If you can try it for four weeks, you do not need to believe anything. You just sit down.
How Akquire worksMore than an office chair. More than an office chair.
That is what TERGON says on tergon.nl. The offer turned it into something you can try: the chair, worth EUR 679 (around CHF 630), in the office for four weeks, with TERGON delivering and collecting it, completely without obligation. The sender carried the risk, not the company.
- No riskTest for four weeks, delivery and collection are handled by TERGON.
- The value is spelled outEUR 679 makes the offer tangible.
- From the specialist himselfEach email came from Christoph Hohl, ergonomics specialist and importer for Benelux.
Four lines. One question.
Flemish for Belgium, Dutch for the Netherlands, and always a reference to the company. The winning campaign in East Flanders ended with «Lijkt dit interessant?»: ‘Does this sound interesting?’ One reply takes a second. Sent with 
Smartlead, the lists built with 
Clay.
- Email 1The offer: four-week trial, worth EUR 679
- Email 2Five days later, the reminder, plus the book «Wellness at Work» by Christoph Hohl as a thank-you
- Email 3Four days later: less back pain in the office, the book once again, a simple «Yes» is enough
- Email 4Three days later, a small gift, even without a sample
The first four of five e-mails from the later campaign for East and West Flanders.
Subject4-week TERGON trial placement (€679), entirely without obligation
FromChristoph Hohl
Beste [First Name],
Als ergonomiespecialist en importeur van TERGON Swiss Ergochairs in de Benelux zag ik uw werk bij [Company].
Graag bied ik u een 4 weken durende proefplaatsing van onze TERGON Swiss Ergochair aan (t.w.v. €679).
Wij regelen levering én ophalen, geheel vrijblijvend.
Lijkt dit interessant?
Met vriendelijke groeten,
Christoph Hohl
The largest list was the quietest.
Each circle is a campaign, sized according to its list. The further right it sits, the more replies. The Netherlands had the most contacts and almost no replies. The exact list for East Flanders had fewer contacts and the most leads.
Netherlands4'458 contacts · 0,87 % · 2 positive replies
Flanders broad1'648 contacts · 8,25 % · 8 positive replies
Test list731 contacts · 16,45 % · 23 positive replies
East Flanders3'061 contacts · 19,69 % · 44 positive replies
- East Flanders, exact list3'061 contacts19,69 %44
- Lower-quality test list731 contacts16,45 %23
- Flanders broad1'648 contacts8,25 %8
- Netherlands4'458 contacts0,87 %2
Volume is not accuracy. Even the lower-quality test list replied at 16,45 %: the offer worked. Volume followed the proof.
From no market presence. EUR 100'000 revenue.
- 9'898Contacts in four campaigns
- 77qualified leads
- EUR 500'000Pipeline, around CHF 460'000
- EUR 100'000Revenue from completed orders in 90 days, around CHF 92'000
And in a single month: 34 appointments, 70+ sales, 3 major clients.
Smartlead, with the later campaign for East and West Flanders.A lead at Akquire means exactly one thing: a positive reply from a verified decision maker in the target customer profile. No opens, no clicks, no list.
TERGON tells it itself.
The film only loads after the click, then from YouTube.
«The quality is truly above average, the communication excellent, and my wishes were more than fulfilled.»
Christoph HohlTERGON Swiss Ergochairs, in its Google review for dartera from February 2020
First test, then grow.
The campaigns in the order they started.
First test with a lower-quality list, 16,45 % responses, the offer works
The precise list for East Flanders: 19,69 %
Expansion to East and West Flanders
Test in the Netherlands, in Dutch
All of Flanders
Your product is good. In the new market, nobody knows it yet.
Tell us which country you want to enter and who you sell to. For the strategy meeting, we will bring a first target group and a sample e-mail in the language of your market.
- Free sample with 50 decision-makers from your target customer profile, before you pay anything
- 30 qualified leads by month 4, otherwise pay per lead
- Strategy meeting 25 minutes, free, response within 24 hours on working days
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