Executive Search · Bern · since 1997
First in the inbox. For every new role.
In executive search, the first to write wins. Every day, Akquire reads the new job ads for Bornhauser and sends the key decision-maker an email about the exact role, within 24 hours. Since 2023, we have also managed the website, which every lead sees first.
- 53interested leads from «Hiring Evergreen», as of October 2026
- over 80 %of suitable vacancies, first in the inbox
- 21,65 %of replies are positive
- 15+ hper week freed up for recruitment
August 2025
When a role is advertised, many recruiters get in touch quickly. If you only see it after three days, it is too late. Before, Bornhauser spent that time on manual work: searching job boards, LinkedIn and career pages every day. Since August 2025, Akquire does that around the clock.
Two chapters. One goal: be there first.
From ad to reply. In hours.
- The role is advertisedAkquire finds firms that have advertised a suitable role in the last 14 days, in IT and executive management.
- Does the role fit, who decides?Only roles Bornhauser can fill. Company and decision-maker added
Clay. - The email about the exact roleThe job title is in the subject line. The first line asks a question, instead of selling.
- The first replyThis was the median time from sending to the first reply.
SubjectPosition as Job_title
Tothe person who decides on the position
Hey first_name
I saw that you currently have a role as Job_title advertised, which qualifications do you consider particularly relevant for this position?
We support internal teams in finding candidates that you usually cannot find through standard methods.
We have already filled more than 400 roles and I can gladly send you a cheat sheet on how you could fill the role ~47% faster.
Would that help? Let us have a brief call, at no cost.
Best regards
Clay
From 40'786 job ads to an email that fits.
- 01 Job ads40'786
Job ads in the Clay table «Bornhauser - Companies»
The job search in
Clay continuously pulls in new ads from Switzerland: company, job title, location, date and the link to the ad.- ⌕Find jobs
- AaCompany name
- AaHiring for Job Title
- AaHiring at Job Location
- AaPosted On
- 02 Review11'144
Job ads that match Bornhauser
Clay AI asks each ad questions, with the reason in a separate column. Without recruitment agencies, 23'691 remain, 22'633 of them in German-speaking Switzerland. Role and industry match in 11'144.
- KINot a Talent Agency
- KIGerman-Speaking Region?
- KIRole_Fit
- KIIndustry_Fit
- KIBornhauser Fit
- all ads40'786
- no recruiter23'691
- German-speaking Switzerland22'633
- role and industry11'144
- 03 Company4'764
Companies where an email makes sense
Apollo and Clay add company size. Clay AI checks whether it works with recruitment agencies, 1'011 rule that out. Then comes the comparison with Bornhauser's blocklist. 4'764 ads pass all checks.- ⌕Enrich company
- ⌕Enrich Company
- KIRecruitment Agencies Policy
- ⇄DNC_List?
- AaQualified Company
- 04 People3'727
Job ads with the right person
Below 100 employees, Bornhauser writes to management or HR, above that to the head of HR. The search is done with
Clay and Apollo, with a separate search depending on company size.- ⌕Clay: HR or CEO (below 100)
- ⌕Apollo: HR or CEO (below 100)
- ⌕Clay: HR Pick (Above 100)
- ⌕Apollo: HR Pick (above 100)
- AaLead Status
- 05 Text2'184
People in «Bornhauser - People», each advert distilled into three requirements
Clay AI shortens the job title, writes when it was posted, and distils three requirements from the advert, in German, even if it was in English.
- KIDE: Cleaned_Job_Title
- KIGerman Time Reference
- KIJob qualifications (DE)
- KIContact & Company Cleaned
- 06 Addresses1'759
business email addresses found
First
BetterContact with 1'703 results, where nothing came through, then another provider with 56 more.- ⌕Find work email
- ⌕Find Work Email
- AaFinal_Campaing_Email
- 07 Dispatch1'660
Handed over to
SmartleadBefore that,
Clay checks whether the person is already in a campaign. 1'386 were added as new, and the details for 274 were updated. 47 could not be transferred.- ⇄Smartlead_Contacted?
- →Add Lead to Campaign
Figures from the tables in Clay for the «Hiring Evergreen» campaign. Column names as in the original.
The second email reads the advert.
Anyone who does not reply to the first email receives a second one three days later. It lists three requirements from the advert itself, as a list. Two days later, a short question follows: Is the role still open? Sent with Smartlead, from their own mailboxes, as plain text without images.
Email 1Day 1
Betreff: Stelle als {{Job_title}} Hey {{first_name}} Ich habe gesehen, ihr habt aktuell eine Stelle als {{Job_title}} ausgeschrieben, welche Qualifikationen sind aus deiner Sicht besonders relevant für diese Position? Wir unterstützen interne Teams dabei, Kandidat:innen zu finden, die man über Standardmethoden in der Regel nicht finden kann. Wir haben bereits mehr als 400 Stellen besetzt und ich kann dir gerne ein Cheat-Sheet zusenden, wie ihr die Stelle ~47% schneller besetzen könnt. Würde dir das weiterhelfen? Lass uns kurz sprechen, ohne Kosten.Email 2three days later
Hey {{first_name}} Ich habe mir eure Ausschreibung als {{Job_title}}, die ihr {{Time_Posted}} gepostet habt, nochmal genauer angeschaut. Sieht für mich so aus, als legt ihr den Fokus auf: · {{Bulletpoint_1}} · {{Bulletpoint_2}} · {{Bulletpoint_3}} Solche Profile bewerben sich selten direkt, wir erreichen sie meist über persönliche Empfehlungen oder gezielte Direktansprachen. Mit über 400 besetzten Stellen haben wir ein Cheat-Sheet, das dir zeigt, wie du die Position ~47 % schneller füllst. Wäre das hilfreich für dich? Ich freue mich auf dein Feedback!Email 3two days later
Hey {{first_name}} Kurze Frage: ist die Stelle als {{Job_title}} noch offen? Falls ja, kann ich dir ein Cheat-Sheet mit Erkenntnissen aus über 400 Platzierungen teilen, manchmal macht eine kleine Änderung die Stelle ~47% schneller besetzt. Würde dir das helfen?
The original texts from the campaign «Hiring Evergreen», one of six variants each. Double curly braces contain the details that Akquire inserts for each advert.
From the ad comes the second e-mail.
A real row from the Clay table, alongside the second email with exactly these values. Clay AI reduces the job title to the essentials, extracts the three requirements from the advert and writes them in German. Each personal field is identified by its column number.
Clay Bornhauser - PeopleHiring Evergreen · 2'187 rows · excerpt| AaCompany name | AaHiring for Job Title | ⌕Job Title | KIClean_First_Name | KIDE: Cleaned_Job_Title | KIDE -> Time | AIDE -> Bulletpoint_1 | →Add Lead to Campaign |
|---|---|---|---|---|---|---|---|
| Bedag Informatique SA | Application Manager - Endpoint Management & Software Deployment (a) | Head of Human Resources | First name | Application Manager | around two weeks ago | Manage and optimise applications in work environments such as Microsoft 365 and specific applications. | ✓ Added to campaign |
| Noser Engineering AG | Account Manager | Head of HR | First name | Account Manager | a few days ago | Experience in selling complex embedded and software solutions. | ✓ Added to campaign |
| Sonio AG | Solution Consultant - M365 | HR specialist | First name | Solution Consultant | a few days ago | At least 3 years' experience as a systems engineer in workplace engineering. | ✓ Added to campaign |
Three real rows, the people's names masked. On the left is the original advert, on the right what Clay AI makes of it. The Bulletpoint_2 and _3 columns continue further right in the table.
Highlighted row
- 1AIClean_First_Name
- First name, Head of Human Resources
- 2AIDE: Cleaned_Job_Title
- Application Manager
- 3AIDE -> Time
- around two weeks ago
- 4AIDE -> Bulletpoint_1
- Manage and optimise applications in work environments such as Microsoft 365 and specific applications.
- 5AIDE -> Bulletpoint_2
- Plan and manage software deployment with endpoint management systems such as Intune or MECM.
- 6AIDE -> Bulletpoint_3
- Solid experience in application operations, support and relational databases.
FromBornhauser People's Management
To1Vorname, Bedag Informatique
SubjectRe: Position as 2Application Manager
Hi 1Vorname
I took another look at your advert for the 2Application Manager role, which you posted 3around two weeks ago. To me, it looks like your focus is on:
- 4Managing and optimising applications in work environments such as Microsoft 365 and specific applications.
- 5Planning and controlling software deployment with endpoint management systems such as Intune or MECM.
- 6Solid experience in application operations management, support and relational databases.
People with this profile rarely apply directly, we usually reach them through personal recommendations or targeted direct outreach.
With more than 400 filled roles, we have a cheat sheet that shows you how to fill the position ~47 % faster.
Would that be helpful for you? I look forward to your feedback!
Smartlead, with the values from this row inserted. It is sent three days after the first, only to everyone who has not replied yet.Companies that posted a suitable role in the last 14 days. They need someone now. Running without interruption since August 2025: 1'435 companies contacted, 3'901 emails, 300 replies, 53 interested leads.
Changes in management, funding rounds, new departments: contact them before the role is public. So Bornhauser is already known when the need arises.
576 contacts. Reply after an hour.
The analysis of one campaign wave, in the original from Smartlead: 576 contacts contacted, 97 replies, 21 of them positive. That is 21,65 % of the replies. The median time to the first reply was 1 hour and 5 minutes.
- 1 h 5 min.until the first reply, median
- 7,07 %Reply rate of follow-up emails
- 300Replies from «Hiring Evergreen» since August 2025
- 15+ hper week, which previously went into search
A lead at Akquire means exactly one thing: a positive reply from a verified decision maker in the target customer profile. No opens, no clicks, no list.
Website and SEO.
Anyone who replies looks at bornhauser.com first.
«I trust your recommendation 100%» Marc Meier, June 2026
How we look after websites How we work on SEOThe website, that receives every lead.
Since 2023, we have managed bornhauser.com on 
WordPress, in German and English. On the Care Plan since 2024: hosting in Switzerland, around-the-clock monitoring, daily backups and monthly updates. In 2026, we added the blog «From our practice», with structured data, a new landing page, newsletter sign-up with email confirmation and the Google Business Profile.
«Thank you for the great and prompt work and your flexibility, I really appreciate it!!»
Three times more visible. Ahead of the competition.
In February 2024, we reviewed every single page using the behavioural data from 
Microsoft Clarity, then implemented quick SEO measures and cleaned up the backlinks. Since then, we have been tracking the search terms that matter, and Bornhauser is building new pages for further regions themselves.
Visibility in position tracking, desktop Switzerland, German. Among the tracked competitors, from position 3 to position 1.
«According to this statistic, which I receive regularly, we are now well ahead of our market competitor in SEO.»
- headhunter bernPage 1around 880 searches per month
- headhunter zürichPage 1around 720 searches per month, still well back in January 2024
Positions of bornhauser.com on Google, desktop Switzerland, German, January 2024 and September 2026.
Since 2026, a dedicated web scraper checks 350 companies every week for new jobs. What it finds goes straight into the campaigns.
Anyone who reads on the website can subscribe to the newsletter, with confirmation by email. The Google Business Profile shows Bornhauser in searches for Bern.
«I trust you 100% more than Google»
Marc MeierManaging Partner, Bornhauser People's Management, October 2026, when a report from Google and our assessment diverged
From the website to first contact.
We take over the management of bornhauser.com
SEO analysis of all pages with behavioural data, then quick measures
Backlinks cleaned up and built
Care Plan: Hosting in Switzerland, monitoring, backups, updates
Campaign «Hiring Evergreen» launches and has run without interruption ever since
Second campaign based on own signals
Web scraper: 350 companies checked each week
Blog, landing page, newsletter and Google company profile
Visibility 25,5 %, first place among tracked competitors
Your competitors read the same adverts. Who writes first?
Tell us which roles and signals you are waiting for: regions, sectors, roles. At the strategy meeting, we will bring a first target group and a sample email.
- Free sample with 50 decision-makers from your target customer profile, before you pay anything
- 30 qualified leads by month 4, otherwise pay per lead
- Strategy meeting 25 minutes, free, response within 24 hours on working days
10Weitere Akquire-Fallstudien
Andere Märkte, dieselbe Methode.
Banken, Praxen, Spitäler, Medizintechnik, Personalberatung, Medien und Software. Ein Klick auf ein Logo öffnet die ganze Kampagne.
