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AddExpert

The role has been online since today. The email is already on its way.

AddExpert recruits specialists and managers across Switzerland. Akquire identified new job adverts and contacted the company within 24 hours, with the requirements from its own advert and a no-risk offer.

Request a strategy call How the campaign worked
  • 33qualified leads
  • CHF 825'000Pipeline, at CHF 25'000 per order
  • 10,40 %Contacts replied, 392 replies
  • 5:48Minutes to reply, median
The analysis in Smartlead from 19 February 2025 to 16 February 2026: 12'710 emails to 3'774 contacts, 392 replies, 10,40 % reply rate, 33 positive replies, 0,34 % bounce, including the send curve
  • 12'710 emails sent to 3'774 contacts
  • 392 replies, 10,40 % reply rate
  • 33 positive replies, 8,42 % of replies
  • 13 bounces, 0,34 % bounce
The actual evaluation in Smartlead, 19 February 2025 to 16 February 2026.

Spring 2025

In recruitment, the winner is whoever gets there first. Once a company advertises a vacancy, agencies step in. AddExpert did not want to search job portals every morning. AddExpert wanted to be reliably first for exactly the roles it can fill.

From job advert to reply

  1. Hour 0

    A company advertises a role.

    On their website or on LinkedIn. Akquire monitors across Switzerland and checks: Is this a role AddExpert fills?

  2. Within 24 hours

    The email has arrived. With their own advert.

    Job titleCompanyRequirement 1Requirement 2Requirement 3

  3. 5 minutes 48 seconds

    The reply. Median.

    Measured from the email to the first reply. Whoever writes first gets read, while the vacancy is still urgent.

Four parts. One system.

  1. 01SignalNew vacancies on company websites and LinkedIn, matched against more than 50 roles
  2. 02EmailThe requirements from the real advert, plus a feasibility analysis
  3. 03TestVersions compared against each other, German against English, narrow against broad
  4. 04Result33 qualified leads, CHF 825'000 pipeline
01

Signal.

Not every vacancy. Only the ones AddExpert can fill.

Signal · Job adverts

More than 50 roles. The whole of Switzerland.

Akquire reads new vacancies on company websites and on LinkedIn and compares them with the roles AddExpert fills. Anything that does not fit gets no email.

  • Management.
  • Sales.
  • IT.
What we learned

Specific beats broad. Contacting all office roles brought many replies and few mandates. Only when they focused on the roles where AddExpert is strong did the share of good replies increase.

For you: Your recruiters now only speak to companies that are actively looking for someone you can find.

02

E-mail.

Proof that someone has read the job advert.

How Akquire works
E-mail · in the original

Three requirements. One question.

The first email in the sequence, exactly as it appears in Smartlead. The system inserts the details from the relevant job advert in the brackets.

  • Read, not copiedThree requirements from the real job advert. This brought three to four times more replies than a generic template.
  • Examples instead of claimsTwo similar roles that AddExpert filled, by name: BDO and V-ZUG.
  • A no-risk offerThe feasibility analysis: how large the candidate pool is, and how realistic it is to fill the role quickly.
SubjectFeasibility [job title]
ToWhoever fills the role
Hey [Vorname]

Ich bin über eure Ausschreibung als [Stellentitel] bei [Firma] gestolpert und habe mir die Anforderungen im Detail angeschaut.

Besonders aufgefallen sind mir:
 • [Anforderung 1 aus der Ausschreibung]
 • [Anforderung 2 aus der Ausschreibung]
 • [Anforderung 3 aus der Ausschreibung]

Wir haben in letzter Zeit sehr ähnliche Rollen für BDO und V-ZUG besetzt, daher meine kurze Frage an dich:

Wie gut kommt ihr aktuell mit der Besetzung dieser Stelle voran?

Falls es schwierig ist oder viel Zeitdruck drauf ist, kann ich dir eine Machbarkeitsanalyse für genau diese Rolle erstellen. Darin siehst du auf einen Blick, wie gross der verfügbare Kandidatenpool ist und wie realistisch eine schnelle Besetzung ist.

Soll ich dir die Machbarkeitsanalyse einmal unverbindlich zusenden?

Viele Grüsse
First email, version A. The first email brought around 40 % of all positive replies, the sequence the rest.

The full sequence: six emails in eleven days.

  1. Day 0The role«How well are you currently progressing with filling this role?»
  2. Day 3Follow-up«I know it is not easy at the moment to find the right people for the team.»
  3. Day 5Still open?«Just out of curiosity: Is the role still open? Or have you already found someone?»
  4. Day 8The timing«Would it make sense from your point of view if I got back to you again at the start of Q1?»
  5. Day 10One word is enough«Just reply with ‹Yes› if I should send it to you.»
  6. Day 11The close«I do not follow up any further.»

Sequence based on the October 2025 version, expanded to six emails in December 2025. Average response rate of the follow-up emails 6,39 %.

For you: Each email sounds hand-written, because it really knows the role. Your team does not write a single one of them.

03

Test.

Tested, not guessed.

Test · first email

An offer beats a sales pitch.

Two versions of the first email were sent against each other over several months. One offered candidates, the other an analysis.

  1. Feasibility analysis«Shall I send you the analysis without obligation?»
    14,18 %
  2. Direct proposal«We have candidates for you»
    around 7 %

Response rate by version, bars start at zero.

  • Twice as manyresponses with the feasibility analysis. It helps the company immediately, without obligation.
  • 3 to 4 ×more responses when the email names the tender requirements than with a general template.
  • GermanThe version with Swiss references beat English clearly.

For you: You receive the version that won, not the one we like best.

04

Result.

Only people who show real interest are counted.

Result · evaluation over twelve months

3'774 companies. 33 mandates in prospect.

  1. 12'710Emails to 3'774 contacts
  2. 392Responses from 10,40 % of contacts
  3. 33qualified leads
  4. CHF 825'000Pipeline, 33 × CHF 25'000

392 responses, by type.

  • 33interested
  • 62later
  • 198no interest
  • 99out of office or other
Excerpt from the analysis: replies by category, left; on the right, 6,39 % reply rate of the follow-up emails and 5 minutes 48 seconds to the first reply, median
Excerpt from the same evaluation: median 5 minutes 48 seconds, 6,39 % response rate of the follow-up emails.

At Akquire, a lead means exactly one thing: a positive response from a verified decision-making person in your target customer profile. No open, no click, no list. 0,34 % bounce: the addresses were correct.

47 campaigns. 123 mailboxes. 12 months.

Not a one-off send-out, but a system that was tested, improved and expanded over the course of a full year.

For you: new conversations every week with companies that are actively looking, without anyone on your team searching through portals.

Harald Rubin, Founder and Managing Director, AddExpert

«There are only a few agencies that can go as far as dartera … hence the recommendation.»

“I am glad that we now have a basis that generates only leads that are useful to us.”

Harald RubinFounder and Managing Director, AddExpert
Timeline

From the first signal to the evaluation.

  1. Start with Akquire

  2. First campaigns based on job adverts in German-speaking Switzerland

  3. The campaign that keeps adding new roles

  4. New version of the sequence, three versions of the first email in the test

  5. The sequence grows to six emails

  6. Twelve months reviewed: 33 qualified leads, CHF 825'000 pipeline

Do you place specialists? Be the first.

For recruitment agencies, headhunters and executive search: tell us which roles you fill. At the strategy meeting, we will bring an initial list of open positions from your market and a sample email.

Request a strategy call Prefer to call? +41 31 552 00 72

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