What we sell, we use ourselves. Every day.
dartera builds websites, SEO and campaigns for Swiss companies and practices. dartera finds its own clients with Akquire: since October 2023 in 73 campaigns, to 81'306 decision-makers, for its own services and for Akquire itself.
- 261positive responses
- 3'027Total replies
- 81'306decision-makers contacted
- 73own campaigns since 2023
10 October 2023
The first campaign was not for a client. It was for us: websites for Swiss companies, offered by email, to 1'201 people. Since then, we test every idea first in our own agency.
Two offers.
One machine. For websites in Switzerland and for Akquire worldwide.
For you What does not work for us, we do not sell to you. Every campaign for clients has a model in our own work.
Two markets. The same method.
dartera
Websites, SEO and campaigns for Swiss companies and practices
28'662Decision-makers contacted, in 39 campaigns
- Responses
- 1'961
- positive
- 97
- Campaigns
- 39
- Medical practices and clinics
- SMEs
- Insurance companies
- Switzerland
Akquire
Outbound for companies looking for new customers in new markets
52'644Decision-makers contacted, mostly in English, in 34 campaigns
- Responses
- 1'066
- positive
- 164
- Campaigns
- 34
- Great Britain and Ireland
- USA
- Europe
- Asia
- Middle East
- Switzerland
Our own main campaigns in 
Smartlead. Positive means: a reply classified as interested.
Machine.
How 21'677 companies turn into an email to the right person.
For you Akquire builds the same machine for your market, using your customers as the model.
Our campaign to the medical sector. Ward by ward.
The campaign for medical practices and clinics in Switzerland from February 2026, built in 
Clay, sent with Smartlead. The figures are the actual rows from the tables.
- 01
Similar to our clients
21'677Companies in Switzerland
From our own healthcare reference clients, we build a list of similar companies. Each one is first checked against our exclusion list.
Clay - 02
Do they treat patients?
18'749Companies pass the check
An AI agent reads the website and decides: practice, clinic or hospital that treats patients directly. Dealers and associations are excluded.
Medical statusClay - 03
Who is in charge?
15'702Decision-makers found
The AI agent searches the website, team page and LinkedIn for the person who decides. For marketing, a second source adds 128 contacts.
Clay 
Apollo - 04
Title and address
2'747verified work addresses
A title check lets 9'921 members of executive management through. Their work address is then searched for and checked.
BetterContact - 05
A look at the website
3'537Observations written
The AI writes a sentence for each practice about something that stands out on its website, then a version in Swiss Standard German. That sentence appears at the top of the email.
observationClay - 06
Sending, informal and formal
3'587Contacts in the campaign
The emails go out in both an informal and a formal version. The informal campaign alone brought 376 replies, 18 of them positive.
Smartlead
The tables in Clay, Station 06 from Smartlead.
Emails.
Short, with names the recipient knows.
For you The best references belong in the first email. For an agency, that means clients from the same industry.
Two real emails. In the original.
One in German, aimed at practices and clinics in Switzerland, with our medical clients in the first sentence. One in English, for Akquire, with the client case EM360Tech. Several versions were tested against each other.
Website, {{company_name}}
Hallo {{first_name}}
Wir von dartera spezialisieren uns auf Websites für Schweizer Medizinalinstitutionen, darunter das Spitalzentrum Biel, MEDIN, Dolomed und Endodia, jeweils in 12 Wochen und ohne Betriebsunterbruch.
Falls ein Website-Refresh ein Thema ist, tauschen wir uns kurz aus?
Freundliche Grüsse
PS: Falls das branchenübliche Du für dich nicht in Ordnung ist, schreiben wir dir gerne per Sie.
Daniel/{{first_name}} - Introduction
{{first_name}}, wasn't sure if this should go to you or someone else at {{company_name}}, but since you're targeting {{icp_title}}, figured it made sense to reach out.
Over the last year we've helped companies build automated outbound systems so their SDRs only touch deals worth closing.
One example: EM360Tech, 133 SQLs from 3,027 contacts, 80% positive reply rate, zero manual prospecting.
Would it make sense to send over a few more details on what this could look like for {{company_name}}?
Emails from Smartlead, placeholders marked, signature omitted. Where the template switches between phrasings, this shows the first.
Result.
Each reply is a dot. The positive ones form our symbol.
For you At Akquire, a lead means a positive reply from a verified decision-maker in the target customer profile. No open, no click.
3'027 replies.
Across 258'864 emails to 81'306 decision-makers, since October 2023.
261 positive.
97 for websites, SEO and campaigns, 164 for Akquire.
Our mark. Proven in-house.
Only once a campaign works for us do we build it for clients.
You are good at what you do. It is just that nobody knows you yet.
Agencies, consultancies, fiduciaries, software companies: if you work for others, you rarely have time for your own prospecting. Tell us who you want to reach. For the strategy meeting, we will bring an initial target group and a sample email, built from your references.
- Your references as proofThe clients from the recipient's industry appear in the first email.
- Tested on usEvery template, every test and every rule was first run in our own 73 campaigns.
- Show first, pay laterFree sample with 50 decision-makers from your target customer profile, before you pay anything.
From a campaign to a machine.
The first in-house campaign: websites for Swiss companies, to 1'201 people.
Websites and SEO, also with a personal video in the email.
The first campaign for Akquire itself, with a client case as proof.
Akquire is running its own campaign in Great Britain, later in Ireland, the USA, the Middle East and Asia.
Campaign to companies like EM360Tech, with the client case in the first line.
The campaign for medicine in Switzerland, with our hospital and practice clients as proof.
The campaign with three versions of the first email. It received the most positive responses.
A new campaign based on referrals is under way.
10Weitere Akquire-Fallstudien
Andere Märkte, dieselbe Methode.
Banken, Praxen, Spitäler, Medizintechnik, Personalberatung, Medien und Software. Ein Klick auf ein Logo öffnet die ganze Kampagne.
