Skip to content
dartera
View referencesStart now
PPC from Zug, for the whole of Switzerland

Google Ads, Meta and TikTok, measured by enquiries.

For firms and practices that want to reach new customers now, not in a year. From one source: search terms, ads, landing page and tracking, if possible all the way into your CRM. First ads in around ten days.

Start now See results
  • Ad account in your name
  • Budget directly to Google, Meta and TikTok, not through us
  • Checked daily, continuously fine-tuned

These companies trust us with their advertising

AURAsfbCréation Kaisersimplysmart dynamicMasterarbeit CoachZiehliFarbwerk HerrenDie indianische HundeschuleBucher + Sutervi-naturalisPotential DevelopmentNIUTECFocus MenschAURAsfbCréation Kaisersimplysmart dynamicMasterarbeit CoachZiehliFarbwerk HerrenDie indianische HundeschuleBucher + Sutervi-naturalisPotential DevelopmentNIUTECFocus Mensch
References

Campaigns that bring enquiries.

View all case studies
  • 01Google Ads · 2023 and 2024
    aura-zurich.ch/eventsaal
    Home page aura-zurich.ch/eventsaal
    02Google Ads2023 and 2024
    290+Enquiries
    Calls, forms, emails
    Per enquiry, aroundCHF 37
    Enquiries per week, approx.9
    · Event venue, ZurichOver 290 enquiries, around CHF 37 per enquiry.
    01 Enquiries290+Calls, forms
    02 Per enquiryCHF 37rund
    03 per week9Enquiries, approx.

    Google Ads for an event venue at Paradeplatz, in two phases

    For AURA at Paradeplatz in Zurich, an event venue and coworking space from the TAO Group, we ran Google Ads in two phases: from 22 September to the end of November 2023, and from May to November 2024. The weekly reports show over 290 enquiries, meaning calls, contact forms and emails, excluding clicks on the brochure and PDF. Including all advertising costs, one enquiry cost around CHF 37 on average.

  • 01Google Ads · Feb. to June 2024
    shop.farbwerkag.ch
    Home page shop.farbwerkag.ch
    02Google AdsFeb. to June 2024
    406 %ROAS
    in the online shop
    Order value per advertising francCHF 4.06
    Measured byShop purchases
    · Painting company with online shop, Münsingen406 % ROAS in the online shop.
    01 ROAS406 %in the shop
    02 Per francCHF 4.06Order value
    03 Period2024Feb. to June

    Google Ads for an online shop, measured by revenue

    For the online shop of Farbwerk Herren AG, we ran Google Ads from 26 February to 2 June 2024, measured by purchases in the shop. Every advertising franc generated CHF 4.06 in order value, a ROAS of 406%.

  • 01Meta · TikTok · 2023 and 2024
    ziehli.ch
    Home page ziehli.ch
    02Meta · TikTokDec. 2023 to June 2024
    120Applications
    for two positions
    Second round, new videos41
    Per application, second roundCHF 17
    · Social recruiting with JobSlideBoth positions filled, with campaigns of 25 and 43 days.
    01 applications120for 2 positions
    02 positions2filled
    03 per applicationCHF 17second round

    Two positions filled, via Meta and TikTok

    For Ziehli AG, from December 2023 we advertised two positions with JobSlide, project manager and carpenter, with dedicated videos on Meta and TikTok. Together they generated 120 applications, both positions have been filled. In the second round, from 15 May to 4 June 2024, new videos on Meta brought 41 applications, at around CHF 17 per application.

  • 01Meta + TikTok · 16 landing pages
    lp.simply.ch/tierversicherung
    Landing page for pet insurance, built for simply's campaign
    Still image from the TikTok video pet insurance for simply
    02Metasince July 2026
    130+Enquiries via Meta
    since 13 July 2026
    Confirmed in October, after 15 days33
    TikTok views in 15 days79'560
    · Insurance and pension planningNew customers via Meta and TikTok.
    01 Meta130+Enquiries
    02 October33in 15 days
    03 pages16Landing pages

    New customers via Meta and TikTok

    For simply, insurance and pension planning, we have been running campaigns on Meta and TikTok since July 2026: short vertical videos and one landing page per message. Since 13 July, more than 130 enquiries have come in via Meta. In October, after 15 days, there were 33 confirmed, almost twice as many as in the whole of July.

    Read case study
  • 01Google Ads · Sept. to Dec. 2024
    creation-kaiser.ch
    Home page creation-kaiser.ch
    Kieran Kaiser, owner of Coiffure Création Kaiser
    02Google AdsSept. to Dec. 2024
    39Calls, bookings
    and emails
    Per enquiry, with supportCHF 46
    Enquiries per week, approx.3
    Kieran KaiserOwner, Coiffure Création Kaiser
    · Hairdresser, Biel/Bienne39 enquiries in just under three months.
    01 Enquiries39in just under 3 months
    02 Per enquiryCHF 46with support
    03 per week3Enquiries, approx.

    Google Ads for a hairdresser in Biel, measured by calls and bookings

    For Coiffure Création Kaiser in Biel, the fourth-generation hairdresser, we ran Google Ads from 10 September to 3 December 2024. Calls, online bookings and email enquiries were counted: 39 in just under three months, at CHF 46 per enquiry, support included.

  • 01Google Ads · Aug. to Nov. 2024
    sfb.ch
    Home page sfb.ch
    Gioia Perdono, Head of Marketing and Communications, sfb Bildungszentrum
    02Google Ads13.08. to 03.11.2024
    283Registrations
    and enquiries
    Courses116
    Information evenings86
    Continuing education advice59
    · Higher technical college, Dietikon116 registrations for courses in twelve weeks.
    01 Registrations283and enquiries
    02 Courses116angemeldet
    03 Information evenings86angemeldet

    Google Ads for a higher technical college, three months of testing

    For the sfb Bildungszentrum in Dietikon, the Higher Technical School for Technology and Management, we managed the Google Ads campaigns from 12 August to 12 November 2024, as a test over three months. From 13 August to 3 November, Google Ads recorded 283 registrations and enquiries: 116 for courses, 86 for information evenings, 59 for continuing education advice, plus preparatory courses and seminars.

  • 01Google Ads · Apr. to Aug. 2022
    bucher-suter.com
    Home page bucher-suter.com
    02Google AdsApr. to Aug. 2022
    Google SearchWebex Contact CenterCloud websiteweekly reports
    · Contact-centre solutions, IttigenSearch ads for Webex Contact Center.
    01 channelGoogleSearch
    02 ReportsjedeWeek
    03 Period2022Apr. to Aug.

    Google Ads for cloud-based contact centre software

    For Bucher + Suter, a specialist in contact centres, we ran Google Ads for the cloud website from April to August 2022: search ads for Webex Contact Center, with a report every week. For bucher-suter.com, we have also been handling SEO since 2021.

    Read case study
  • 01Google Ads · 2023 to 2025
    vi-naturalis.ch
    Home page vi-naturalis.ch
    02Google AdsJan. 2023 to Aug. 2025
    269 %ROAS
    in the online shop
    Order value per advertising francCHF 2.69
    weekly reports108
    · Online shop, Switzerland269% ROAS across 108 weekly reports.
    01 ROAS269 %in the shop
    02 Per francCHF 2.69Order value
    03 reports1082023 to 2025

    Google Ads for an online shop with natural products

    For the online shop of vi-naturalis, we ran Google Ads and Shopping campaigns from January 2023 to August 2025, with weekly reports. Across all 108 reports, each advertising franc generated CHF 2.69 in order value, a ROAS of 269 %.

  • 01Google Ads · June to Sept. 2024
    potdev.ch
    Home page potdev.ch
    02Google AdsJune to Sept. 2024
    33Conversions
    in eleven weeks
    Measured bybooked consultations
    AlsoCalls
    · Coaching, Bern33 conversions in eleven weeks, most booked consultations.
    01 conversions33in 11 weeks
    02 MostConsultationgebucht
    03 Period2024June to Sept.

    Google Ads for coaching and career counselling

    For Potential Development, formerly Wider Potential Development, we ran Google Ads from 24 June to 8 September 2024. Over eleven weeks, Google Ads recorded 33 conversions, most of them booked consultations, plus calls.

  • 01Google Ads · Apr. to Sept. 2024
    niutec.ch
    Home page niutec.ch
    02Google AdsApr. to Sept. 2024
    26Conversions
    including 20 calls
    Contact form and lead form4
    weekly reports22
    · Testing laboratory, Winterthur26 conversions in five months, mostly calls.
    01 conversions2620 calls
    02 forms4Contact and lead
    03 Period2024Apr. to Sept.

    Google Ads for a testing laboratory in Winterthur

    For the NIUTEC diagnostic laboratory in Winterthur, we ran Google Ads from 27 April to 29 September 2024, with search and Performance Max campaigns, and a report every week. 26 conversions were recorded: 20 calls, 4 forms and 2 others.

The ads

What people see on the phone.

Eight videos from the live campaign for simply, as they run on TikTok. The topic and message are ours, production by Ponnanmedia, and a separate landing page for each message.

  • Pet insurance from CHF 55 a year
  • Pension provision with compound interest
  • Preventive MRI
  • Hospital supplementary insurance
  • Switching service
  • Household contents insurance
  • Payment protection insurance
  • Pet neutering
Channels

Google first. Meta and TikTok, where your clients scroll.

People who are searching are on Google. People who are not yet searching see you on Instagram, Facebook or TikTok. We recommend the channel that suits your offer, and measure them all in the same way: by enquiries.

Client testimonials

What our clients say.

4,955 reviews on GoogleSee all ↗

  • “Our expectations were met and complemented with professional suggestions, which refined the result. Communication was always fast and efficient.”

    smart dynamic agIT service provider, BernGoogle review, February 2023
  • Client testimonial

    “I needed someone who could move mountains. That was dartera from the start.”

    Carmen KellerGlobal Marketing Director, Spitch

  • “We are very satisfied and can recommend dartera to anyone. The support and implementation are excellent!”

    Kieran ReberCoiffure Création Kaiser, BielGoogle review, December 2019
  • Client testimonial

    “I knew dartera could build something like this well. I can talk to them, and they understand me.”

    Dr. med. Manuel BobrichChief Physician for Pain Medicine at Dolomed

  • “We would like to thank you for the collaboration, which was based on trust, pragmatism and competence.”

    smahrt consulting AGHR-IT-BeratungGoogle review, October 2026
  • Client testimonial

    “I always appreciate the pleasant and highly efficient collaboration with you.”

    Dominic FeusiMarketing and Communications, Ambulanz Region Biel
  • Client testimonial

    “Many thanks to dartera for the excellent collaboration!”

    Sabri El FalehHead of course administration, save me
  • Client testimonial

    “I want to tell you that we are very happy with it.”

    Simon KluthOwner, Physio-Zentrum Däniken
Questions

What companies ask about PPC.

And anything missing here, we answer in the initial consultation. All questions by topic are listed under Frequently asked questions.

How much advertising budget do we need?

It depends on how often your keywords are searched and what a click costs in your sector. We calculate both in the analysis and suggest a monthly budget before anything goes live. You pay the budget directly to Google, it does not go through us.

What does support from dartera cost?

A fixed amount stated in the quote. It depends on the number of campaigns and channels, and whether we build a landing page. The advertising budget is added on top and goes directly to Google, Meta or TikTok.

How quickly do the first ads go live?

In around ten days. First comes analysis, a landing page and tracking, then you approve the keywords and copy, then the ads go live.

Does the ad account belong to us?

Yes. The account is set up in your name, you always have full access and see every franc. If we ever stop working together, everything stays with you: account, campaigns and data.

How do you measure whether the ads bring enquiries?

With conversion tracking via Google Tag Manager for forms, calls and bookings. Where your CRM allows it, we feed back which enquiries became customers. Every week, you can see what an enquiry cost.

What if the ads do not bring enquiries?

Then you will see it in the figures after a few weeks, and we change what is not working: keywords, ads, bids or the landing page. If a channel still does not deliver after that, we say so openly and suggest using the budget elsewhere.

Google Ads or SEO, what do we need?

Often both, in that order: Google Ads brings enquiries straight away, SEO builds over months what later comes without a click cost. After the analysis, we will tell you openly where your money works harder. More on SEO.

Do we need a new website for that?

No. Usually one landing page per offer is enough, which we build ourselves and add to your website. If the whole website is too slow or unclear, you will see that in the analysis, and we calculate both options, see Web design.

Do you also run ads on Meta and TikTok?

Yes, on Instagram, Facebook and TikTok, if your customers are there. We measure the same way as with Google: by enquiries, not reach.

You speak with the people who run your campaigns.

Enquiries, not clicks, measured from the start.

Tell us in two minutes what you advertise and for whom. We will get back to you within 24 hours on working days with a proposal for keywords and budget.

  • Response within 24 hours on business days
  • Free, no-obligation initial consultation
  • First ads in around ten days
Prefer to call? +41 31 552 00 72
Where should it run?