Testing laboratory · Winterthur
A free test opens the door. To medical device manufacturers.
NIUTEC checks whether implants and instruments are clean. Akquire found the manufacturers in Germany, Austria and Switzerland for this, researched their own products, and offered them a cleanliness check to ISO 19227, worth CHF 800, free of charge. This resulted in 19 qualified leads.
- 19qualified leads from manufacturers
- 9,59 %Response rate of the best campaign
- CHF 158per lead
- 3'173Manufacturer contacts, precisely selected
Autumn 2024
If you manufacture medical devices, you do not switch testing laboratories because of one e-mail. The industry is small, the rules are strict, and many companies that call themselves medtech do not manufacture anything at all. NIUTEC still wanted to reach new manufacturers. With an offer you can assess before you trust it.
Two chapters. Found both ways.
ClayFive segments. No dealers, no existing customers.
Akquire identified manufacturers certified to ISO 13485 and checked each company: do they manufacture themselves, or are they only a distributor? Akquire also added the key contacts in management, quality management and regulatory affairs, with addresses checked three times, and researched each company’s products. NIUTEC removed existing customers and consultants themselves before dispatch. In the first test, 16 of 60 companies were already customers.
- Orthopaedics
- Dental implants
- Traumatology
- Cardiovascular
- 3D printing
100 contacts went to NIUTEC first for review. Only after approval did the list grow.
Six mailboxes, set up and warmed up, delivery configured in DNS. Sent with 
Smartlead, as plain text.
Three of your own products in the first line.
Each email named three products the company actually makes. When you read your own products, you know someone has done their homework. Add a valuable offer, a 30-day deadline and a question that can be answered with yes.
- Research you can seeThe subject line names the company’s product, the first line lists three of them.
- A test worth CHF 800Free and non-binding, valid for 30 days.
- Four emails, friendlyThe last one says: no pressure, the door stays open.
SubjectFree ISO 19227 check for [Product]
ToExecutive management, Quality, Regulatory Affairs
Hey [Vorname]
Bei der Arbeit mit ähnlichen medizinischen Produkten wie [Produkt 1], [Produkt 2] sowie [Produkt 3] sehen wir immer wieder, wie entscheidend Sauberkeit für die Sicherheit und Qualität ist. Als Dienstleistungslabor unterstützen wir euch dabei, potenzielle Risiken frühzeitig zu identifizieren.
Um potenzielle Risiken frühzeitig zu erkennen und eure Produktionsprozesse weiter zu optimieren, bieten wir von NIUTEC die nächsten 30 Tage eine unverbindliche ISO 19227-Sauberkeitsprüfung (im Wert von 800 CHF) an.
Wäre es für euch interessant, die ISO 19227-Sauberkeitsprüfung kostenfrei zu nutzen?
P.S.: Ich hoffe, das "Du" ist in Ordnung, bitte lass es mich wissen, falls nicht.
- Email 2five days later
“Have you already had the chance to review my previous email? How about a short conversation next Wednesday to discuss the ISO 19227 check for your [Product] and see how it could support your production processes, free of charge.”
- Email 3four days later
“I wanted to follow up briefly, as I think the free ISO 19227 check could be a valuable opportunity for you to further improve your production processes.”
- Email 4four days later
“I wanted to get back to you once more, not to put pressure on you, but to make sure the ISO 19227 check has not slipped through the net for you.”
Three samples. One was the clear winner.
A lab does not guess, it measures. NIUTEC tested three offers on manufacturers, each with four emails: the cleanliness check, then 25 % discount on a chemical characterisation according to ISO 10993-18, then a certification campaign. Each glass is filled as high as the response rate.
- 9,59 % Sample 1 · Cleanliness according to ISO 19227 1'428 contacts, 4'586 emails, 137 replies, 15 leads
- 2,99 % Sample 2 · ISO 10993-18, 25 % discount 1'369 contacts, 5'277 emails, 41 replies, 2 leads
- 6,12 % Sample 3 · Certification 376 contacts, 1'412 emails, 23 replies, 2 leads
Finding: A free test with broad reach beats a discount on a single standard. The cleanliness check brought in 15 of the 19 leads.
«I think the lead email is great, especially with the accelerated market launch in the first phase.»
Smartlead.3'173 contacts. 19 manufacturers who want to talk.
- 3'173Manufacturer contacts, 11'275 emails
- 201Replies, 6,34 % of all contacts
- 19qualified leads
- CHF 158per lead
A lead at Akquire means exactly one thing: a positive reply from a verified decision maker in the target customer profile. No opens, no clicks, no list.
«Of your 15, they were already pretty good.»
Andreas ThurnheerHead of medical technology, NIUTEC AG, speaking in 2026 about the 15 leads from the cleanliness check
Website.
Anyone who replies clicks on niutec.ch. The site should present well, including on Google.
How we work on SEO How we look after websites106 domains checked. 10 excluded.
Before the campaigns started, we checked all references to niutec.ch: 245 backlinks from 106 different domains. We excluded 10 problematic domains in Google so they would not harm the ranking. Since October 2026, we have also kept niutec.ch technically up to date.
96 domains kept10 domains excluded in Google
«Thank you very much for the prompt clean-up.»
From the first test to the third trial.
In quotation marks: Andreas Thurnheer in his emails to us around the same time.
Backlinks from niutec.ch checked and cleaned up
Target customer profile, sample of 100 contacts, six inboxes
The free test for ISO 19227 is sent out, the first leads come in
«Cool, looks like it's going well.»
Second sample: 25 % discount on ISO 10993-18
«I think the email is very well done like this.»
Third sample: certification
«We would like to continue as seamlessly as possible.»
Maintenance of niutec.ch
Does your laboratory have spare capacity? The manufacturers do not know yet.
Tell us which test you sell and which manufacturers you are looking for. At the strategy meeting, we will bring an initial list and a sample email, with the products of your target customers in the first line.
- Free sample with 50 decision-makers from your target customer profile, before you pay anything
- 30 qualified leads by month 4, otherwise pay per lead
- Strategy meeting 25 minutes, free, response within 24 hours on working days
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Andere Märkte, dieselbe Methode.
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