Our clients here
Zug is small and international: many holding companies, trading and finance firms and the “Crypto Valley” with its blockchain companies are based here. English is often the working language. A website for a company in Zug therefore usually needs two full languages and a presence that holds up in front of international customers and investors.
We build English as its own pages with its own search terms, not as a button that translates. Google ranks each language separately, and an English visitor should find exactly what a German one finds. French and Italian come as further pages if you need them.
In Zug, SEO is searched for almost as often as web design. We do not separate the two: a website that is not found on Google has missed its purpose, so SEO is part of every build.