Customers elsewhere
89 minfrom Zug to St. Gallenone change
In our data, St. Gallen is typed in three ways: “st. gallen”, “st gallen” and “st.gallen”. Together they produce a good 6,500 impressions for web design. Google understands the variants, but your page should carry the common spelling in its title so that it is highlighted as a match in the results.
Many do not search for the city, but for the region: “webdesign ostschweiz” appeared over 1,500 times. Anyone with customers in Gossau, Wil or the Rhine Valley should name the region, not just the city.
St. Gallen is the centre of eastern Switzerland: with the University of St. Gallen, the cantonal hospital and many family firms from industry and textiles, plus SMEs out to Wil and the Rhine Valley. Many sell far beyond the region, across Switzerland, to Germany and Austria. A good website names eastern Switzerland as home and still speaks to the customers outside.