Content
Article · 12 minCreate a website for your company in SwitzerlandA website is a company’s digital flagship that stays available around the clock, 365 days a year, and helps with search engine optimization and Google Ads campaigns.
Article · 9 minUpdating old content to increase SEO trafficContent freshness is a Google ranking factor called Query Deserved Freshness, where results prioritize pages that match recent search intent.
Article · 7 minWhat is “Evergreen Content”?Evergreen content is material of lasting relevance that stays useful and accurate months or years after publication, the opposite of trending or viral content.
Article · 9 minCreating link-worthy content for niche industries: How important it is to think outside the boxEvery business needs a balanced mix of keyword-driven content, which builds organic traffic and authority, and link-worthy content, which attracts backlinks and top-of-funnel readers.
Article · 10 minHow personalized content improves your SEOPerson-centric content matches searcher intent, is accessible and easy to consume, does not alienate anyone, and is empathetic, which attracts readers.
Article · 5 minWhy authentic content attracts an audience (and backlinks)High search volume alone does not guarantee clicks, backlinks, or social engagement, so content must be authentic and consistently offer compelling insights.
Article · 7 minFrom intro to CTA: How to write an article that keeps readers engagedFollow the pyramid model by placing the most important information in the introduction, because a reader needs only 50 milliseconds to 15 seconds to decide whether to stay.
Article · 5 minExplained: The difference between content marketing and content writingContent marketing is the creation, publishing, and promotion of content with the goal of attracting new qualified leads, and its ultimate aim is to attract potential customers.
Article · 5 minWhat is digital marketing?Google reports that 88 percent of consumers who search for a local business on a mobile device call or visit that business within 24 hours.
Article · 6 minHow to create a content outline that makes ranking a breeze (+ blog post content outline)Start by gathering the brief, style guidelines, and client profile, including the target keyword, secondary keywords, word count, internal links, and search intent.
Article · 5 minWriting SEO content for humansTo write SEO content for humans, find out what your target audience cares about, be an educator, and focus on a relevant keyword.
